About Custom Publishing

Q. What is custom publishing?

A. “Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content – via print, Internet, and other media – so intrinsically valuable that it moves the recipient’s behavior in a desired direction." —The Custom Publishing Council

Q. Does that mean getting people to buy things?

A. Yes. But it also means getting people to “buy” and embrace new ideas and information about health, safety, education, the environment, and any other topic that is important to you.

Q. Why is custom publishing effective?

A. When you are sensitive to the lifestyle and information needs of your clients and donors, you become a valued resource instead of just another noisy voice competing for their time, attention, and dollars. Publishing Matters works with corporations, nonprofits, and schools to help them deliver their message in a format that is credible, compelling, and highly targeted.

Q. How can Publishing Matters help me?

A. Embarking on a custom publishing project can meet a variety of institutional needs: education, community outreach, marketing, expanded volunteer opportunities, increased visibility, and last but not least - fundraising.

Q. Are books the only way to custom publish?

A. No. Custom publishing can take many forms in addition to books. Custom published content includes magazines, internet and web-based content, and graphic novels.

Q. What services can Publishing Matters provide?

A. Publishing Matters can provide everything from hourly consulting and editorial services to turnkey production. Please see the next page to see a list of available services.



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